It is no secret that the relevance of the word green has grown exponentially in the last years. At the beginning, it was basically a nice label to stick on many products, just another manipulated concept like bio, healthy, all-natural, organic or reduced-fat and companies, by nature reluctant to invest extra money in more expensive technology just to save the planet, grew richer while doing nothing. Lately, the trend slightly changes due to their own clients' pressure, the growing awareness that something must be done to find alternative ways, alternative products, alternative energies and so they started paying attention, just when somebody kicked them in the place that hurts them the most, their pockets. Who would have thought some years ago that the car industry was going to make hybrid cars? Yes, they would play with some concept car, show us very futuristic projects that ended up in the paper shredder. Not that they are greener than Al Gore now but something's cooking in the market. So as you can guess, the moral is that it is our duty to exert more pressure on monopolies so they respect environment, invest in alternative energy sources and make greener products. Of course we could get rid of monopolies, but that's another story. Our picture today, a contrast in appearance between solar panels and cars, is not so, as this happens to be one of those new hybrid cars. In fact, they were filming this spot to promote the brand and I took profit of the situation. With a little luck I've found the car model: Honda Fit Hybrid. I think this video is more illustrative: World Debut of Honda Fit EV. But I am sure that what the industry is making for our planet is still as little as this vehicle looks in comparison with the solar panel in the Barcelona Forum area.
Barcelona photos: Daily photographs of Barcelona, Spain. Pictures of a modern city with travel tips in a personal photoblog. A photography and travel site. Art, architecture, people and traditions. Travel to Barcelona through my camera, know more about our city and towns nearby. Welcome!
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November 19, 2010
November 17, 2010
Walking the Dogs in Barcelona
Some posts call for a lot of words, a lot of information and such is the case of yesterday's article and many others are just images of daily life, snapshots, frozen moments that speak for themselves. In a way I prefer these sort of pictures, spontaneous acts of human activity like taking the dogs out for a walk. I was lucky there was this staircase from which you have a nice view over the forum area, right next to the famous big solar panel by the sea. A tiny couple getting lost in the distance along the many paths drawn by the floor tiles towards the sea, accompanied but the silence of the trees and the light.
November 15, 2010
Skyscrapers in Barcelona: Diagonal 00, The New Telefonica Headquarters
It is no secret that Barcelona skyline is changing, specially near the coast. Even locals are surprised when in just a year interval they come across new skyscrapers here and there. That's precisely what happened to me today. What was just a small rhomboid base with three or four floors and a bunch of workers had turned into a magnificent jewel of modern architecture, fragile in appearance, with no pillars inside but just an exoskeleton, an external framework of beams, defying the strong winds of this esplanade in Barcelona waterfront.
Diagonal 00 located on the corner of Carrer del Taulat and the start of the Avinguda Diagonal, will hold all the administration offices and the future R + D headquarters of Spanish telecommunications company, Telefónica. The rhombus stands next to that small blue triangular building known as the Forum by Herzog and De Meuron, and the Spiraling Tower, designed by Zaha Hadid. Massip-Bosch Arquitectes Studio designed these 24 floors of glass and steel that will rise 110 metres over Barcelona city. It was supposed to be inaugurated this year and I would say they are giving it the final touches by the way it looked today.
Update: Learn more about the final result Diagonal Zero Zero today
Diagonal 00 located on the corner of Carrer del Taulat and the start of the Avinguda Diagonal, will hold all the administration offices and the future R + D headquarters of Spanish telecommunications company, Telefónica. The rhombus stands next to that small blue triangular building known as the Forum by Herzog and De Meuron, and the Spiraling Tower, designed by Zaha Hadid. Massip-Bosch Arquitectes Studio designed these 24 floors of glass and steel that will rise 110 metres over Barcelona city. It was supposed to be inaugurated this year and I would say they are giving it the final touches by the way it looked today.
Update: Learn more about the final result Diagonal Zero Zero today
Labels:
architecture,
modern architecture,
skyscraper
Location: Barcelona, Spain
Plaça de Llevant, s/n, 08019 Barcelona, Spain
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